Product strategy’s missing component: the User

The roles and responsibilities of Product Managers (PM) and user experience designers (UXD) are quite different. A PM is almost solely responsible for their product, balancing the needs of the organization and of customers to make it successful. They are responsible for product roadmaps that keep teams focused on the now, help them understand what’s coming, and establish a vision for a mature product¹¹. UXD’s are responsible for the user and the experience they have while interacting with a product. They create design systems, conduct research, and produce interactive designs that meet the requirements written by product managers. …